Agency Workflow
EasyKeywords Playbook for Agencies Managing Multiple Clients
How agencies can standardize keyword discovery, prioritize easy opportunities, and communicate progress to clients every month.
February 9, 2026 - 8 min read
Create one repeatable analysis routine
Use the same scoring and filtering process for every client so performance comparisons are fair and easy to explain.
Standardization also makes onboarding faster when new team members join.
Prioritize by effort-to-impact
Group opportunities into quick wins, strategic mid-term pages, and long-term authority topics.
- Quick wins: low difficulty and clear intent match.
- Mid-term: moderate difficulty with strong commercial intent.
- Long-term: high value topics that require multiple supporting assets.
Turn keyword data into client-ready actions
Clients care about the next action, not raw spreadsheets. Present top opportunities with page type, target intent, and expected outcome.