SEO Mistakes
7 Keyword Mistakes That Block Organic Growth
Avoid the most common SEO targeting mistakes that cause content to miss intent and waste publishing cycles.
February 14, 2026 - 5 min read
Mistakes usually start at planning time
Most ranking problems are not writing problems. They come from choosing terms with poor intent fit or unrealistic competition.
The most frequent blockers
These mistakes appear in both new and established websites.
- Targeting broad head terms before earning topical authority.
- Ignoring SERP intent and publishing the wrong page format.
- Choosing keywords by volume only, without business relevance.
- Skipping internal linking between related pages.
- Publishing once and never updating aging content.
Build a review loop
Run monthly reviews of your published pages. Improve pages with impressions but low click-through rates first, then expand winners into deeper clusters.