New Website Strategy
Best SEO Strategy for a New Website: First 90 Days
A realistic roadmap for new sites with no authority: choose clusters, publish supporting content, and earn your first rankings.
February 4, 2026 - 9 min read
Days 1-30: pick one niche cluster
New websites should avoid broad topics at the start. Focus on one tight cluster where your expertise is clear.
Build one pillar article and several supporting pages around closely related questions.
Days 31-60: publish with internal structure
Consistency beats volume in early stages. Publish on a schedule and interlink every new page to the cluster hub.
- Use descriptive anchors that explain why each page is connected.
- Include original examples or screenshots to improve uniqueness.
- Refresh older cluster pages as new data appears.
Days 61-90: improve what already moved
When impressions start appearing, double down on pages with momentum instead of expanding into random topics.
Update titles, sharpen introductions, and expand sections that target related long-tail variants.